Forbes on Branding

“The Toby’s Estate coffee shop in Williamsburg, Brooklyn, provides a great example of a simpler, but still great brand experience: with its internal architecture that’s full of light, energy and communal feeling; pleasant and highly trained baristas; simple, yet great quality food and pastries; fresh, continuous, small-batch roasting on the spot; excellent bean sourcing for a wonderful selection and sense of discovery; an expansive, comfortable couch; old fashioned floral tea cups; and small, intimate, coffee education classes including ‘Espresso Foundations’ and ‘Latte Art.’ It all keeps customers not only coming back, but spreading the word.”

Check out the rest of the article on Forbes!

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